Top Things to Do in San Francisco Today | Explore the City
San Francisco, often dubbed the "City by the Bay," is a captivating destination that offers something for everyone. Known for its iconic landmarks like the Golden Gate Bridge, Alcatraz Island, and the historic Cable Cars, this vibrant city is steeped in history, culture, and natural beauty. Whether you're a tourist exploring for the first time or a local looking for new adventures, San Francisco never fails to surprise.
This city is a hub of innovation and creativity, home to world-class museums like the San Francisco Museum of Modern Art (SFMOMA) and cultural districts such as the Mission and Chinatown, which boast an array of unique shops, restaurants, and art galleries. The Ferry Building Marketplace is perfect for foodies seeking the best local and artisanal cuisine, while neighborhoods like Haight-Ashbury showcase the city’s eclectic charm and countercultural roots.
For those who love the outdoors, San Francisco offers stunning parks, including the sprawling Golden Gate Park and the tranquil Presidio, with trails that lead to breathtaking views of the bay. Twin Peaks and Baker Beach are just a couple of the city's many scenic spots, offering opportunities for hikes and relaxation. Families will enjoy attractions like the Exploratorium and the Aquarium of the Bay, while couples can find romantic retreats at locations such as Lombard Street or Ghirardelli Square.
San Francisco is also renowned for its vibrant festivals, rich street art, and thriving local music scene, making it an exciting city to experience both as a visitor and a local. Whether you're hunting for hidden gems in San Francisco or revisiting classic attractions, this city’s blend of history, culture, and natural beauty promises an unforgettable adventure.
1. Golden Gate Bridge
About: A world-famous landmark, this bright orange suspension bridge spans 2.7 km, connecting San Francisco to Marin County.
For Whom: Nature enthusiasts, photographers, architecture lovers.
Cost: Free for pedestrians and cyclists; toll for cars ($8-$9).
Duration: 1-2 hours for a walk or bike ride.
Walking or biking across the Golden Gate Bridge is unforgettable. You’ll feel the ocean breeze as you marvel at the bay’s shimmering waters and the city skyline. Morning and sunset are magical times, with the sun casting golden hues over the bridge. Don't miss the visitor center for insights into its history and engineering. This iconic spot is one of the top attractions in San Francisco, perfect for capturing Instagram-worthy moments.
2. Alcatraz Island
About: Formerly a notorious federal prison, now a national park and museum.
For Whom: History buffs, true crime fans, and adventurers.
Cost: Ferry tickets start at $41 for adults.
Duration: 2-3 hours, including ferry rides.
Stepping onto Alcatraz Island feels like traveling back in time. The eerie prison cells, solitary confinement rooms, and stories of infamous inmates like Al Capone will send shivers down your spine. The audio tour narrated by former inmates and guards makes the experience hauntingly real. With stunning views of San Francisco Bay, this trip is both chilling and captivating, offering one of the most unique things to do in San Francisco today.
3. Fisherman’s Wharf
About: A bustling waterfront district known for seafood, shops, and entertainment.
For Whom: Foodies, families, and souvenir seekers.
Cost: Free to explore; food and attractions vary.
Duration: 2-4 hours.
Fisherman’s Wharf is a sensory overload of sights, sounds, and smells. Stroll along the waterfront, where sea lions bark at Pier 39, and indulge in a bread bowl of clam chowder. The quirky shops and street performers add to the charm. Don’t miss the maritime history at the San Francisco Maritime National Historical Park. It’s a must for family-friendly activities in San Francisco or anyone wanting a true taste of the city.
4. Chinatown
About: The oldest and one of the largest Chinatowns in North America.
For Whom: Cultural explorers, food lovers, and shoppers.
Cost: Free to explore; meals and shopping vary.
Duration: 1-3 hours.
Exploring Chinatown San Francisco is like stepping into another world. From the iconic Dragon Gate to the vibrant shops and authentic dim sum eateries, this area is packed with culture and charm. Stop by the Golden Gate Fortune Cookie Factory for a peek at handmade fortune cookies. It’s an unforgettable experience for anyone searching for hidden gems in San Francisco.
5. Golden Gate Park
About: A massive urban park featuring gardens, museums, and outdoor activities.
For Whom: Nature lovers, families, and art enthusiasts.
Cost: Free entry; some attractions like museums charge fees (starting at $15).
Duration: 3-5 hours or more.
Spanning over 1,000 acres, Golden Gate Park is a haven in the heart of the city. Visit the de Young Museum, stroll through the Japanese Tea Garden, or paddleboat on Stow Lake. This park is perfect for picnics, jogging, or simply soaking up nature. It's one of the best parks in San Francisco for both locals and tourists alike.
6. Twin Peaks
About: Two iconic hills offering panoramic views of the city and bay.
For Whom: Photographers, hikers, and nature enthusiasts.
Cost: Free.
Duration: 1-2 hours.
If you want the best panoramic views of San Francisco, head to Twin Peaks. These 922-foot-high hills provide an unbeatable vantage point of the city’s skyline, Golden Gate Bridge, and Bay Area. It’s especially stunning at sunrise or sunset. Wear comfortable shoes for a short hike to the top. This spot is a must for photographers looking for hidden gems in San Francisco.
7. Exploratorium
About: A hands-on science and art museum that’s fun for all ages.
For Whom: Families, kids, and curious minds.
Cost: Adults: $39.95; Youth: $29.95.
Duration: 2-3 hours.
The Exploratorium is a playground for the curious. Located at Pier 15, this interactive museum invites you to touch, experiment, and learn through fun exhibits. From optical illusions to climate science, it’s perfect for family-friendly activities in San Francisco or anyone who loves science. Pro tip: Visit on Thursday evenings for "After Dark," an adults-only experience with cocktails and live music.
8. San Francisco Museum of Modern Art (SFMOMA)
About: A world-class museum showcasing contemporary and modern art.
For Whom: Art lovers and culture seekers.
Cost: Adults: $25; under 18: Free.
Duration: 2-3 hours.
SFMOMA’s extensive collection includes works by legends like Frida Kahlo and Andy Warhol. The museum’s sleek architecture and rotating exhibits make it a top attraction in San Francisco for art lovers. Don’t miss the rooftop garden, where you can relax with a coffee and admire the city views. It’s a tranquil escape in the bustling downtown.
9. Cable Car Ride
About: A classic San Francisco experience and a moving piece of history.
For Whom: Tourists, families, and first-time visitors.
Cost: $8 per ride.
Duration: 20-30 minutes per ride.
Riding aSan Francisco cable car is a step back in time. Hop on at Powell Street and ride through the city’s iconic steep streets, passing by Union Square and Fisherman’s Wharf. It’s one of the most charming things to do in San Francisco today and a fun way to explore the city.
10. Coit Tower
About: A historic tower with murals and a stunning city view from the top.
For Whom: History buffs and photographers.
Cost: Adults: $10; Youth: $7.
Duration: 1 hour.
Sitting atop Telegraph Hill, Coit Tower offers breathtaking 360-degree views of San Francisco. Inside, admire the Depression-era murals that depict life in the 1930s. The short climb (or elevator ride) to the top rewards you with vistas of the Golden Gate Bridge, Alcatraz, and more.
11. The Painted Ladies
About: A row of iconic Victorian houses famously featured in "Full House."
For Whom: Fans of architecture and photography.
Cost: Free.Duration: 30-60 minutes.
The Painted Ladies are a postcard-perfect spot. Located near Alamo Square Park, these colorful Victorian homes are framed by the city skyline. It’s a great place for a picnic or simply soaking in the charm. A must for anyone seeking hidden gems in San Francisco.
12. Muir Woods National Monument
About: A serene forest of ancient redwood trees just north of the city.
For Whom: Nature lovers and hikers.
Cost: $15 per adult; under 16: Free.
Duration: 2-4 hours.
A short drive from San Francisco, Muir Woods feels like a different world. Towering redwoods, some over 1,000 years old, create a cathedral-like ambiance. Walk the flat trails or hike longer routes for incredible views. It’s perfect for a peaceful escape and one of the best parks near San Francisco.
13. Mission District Murals
About: Vibrant street art in one of the city’s most eclectic neighborhoods.
For Whom: Art enthusiasts and culture seekers.
Cost: Free.
Duration: 1-2 hours.
Wander the streets of the Mission District, where every wall tells a story. The Clarion Alley Murals are a highlight, showcasing themes of social justice and cultural identity. Grab a taco from a local food truck to complete this unique hidden gem in San Francisco.
14. Ferry Building Marketplace
About: A food lover’s paradise featuring local artisans and farmers.
For Whom: Foodies and market enthusiasts.
Cost: Free to explore; food prices vary.
Duration: 1-2 hours.
Located at the base of Market Street, the Ferry Building is a haven for fresh food and gourmet treats. Sample everything from artisanal cheeses to oysters. With waterfront views and a bustling atmosphere, it’s one of the best restaurants near Fisherman’s Wharf for casual dining.
15. Ghirardelli Square
About: A historic square known for its famous chocolate.
For Whom: Sweet tooths and families.
Cost: Free to explore; chocolate treats vary ($5-$15).
Duration: 1-2 hours.
Set against the backdrop of San Francisco Bay, Ghirardelli Square exudes charm and nostalgia. Its cobblestone paths lead you to artisanal shops, cozy cafes, and upscale restaurants. The highlight, of course, is the flagship Ghirardelli Chocolate Shop, where you can indulge in decadent sundaes and take home iconic chocolates. With live music and seasonal events, the square offers a lively yet relaxing atmosphere. Don’t miss the stunning bay views or the chance to learn about San Francisco’s sweet history at one of its most famous hidden gems..
16. Lombard Street
About: Dubbed the "crookedest street in the world," this steep, winding road is a fun spectacle.
For Whom: Families, photographers, and architecture enthusiasts.
Cost: Free.
Duration: 30-45 minutes
Lombard Street, with its eight sharp turns, is both picturesque and quirky. Lined with hydrangeas and offering stunning views of the bay, it’s a favorite for photographers. Drive down (if you dare) or take a leisurely stroll to appreciate this classic San Francisco attraction. Kids especially love watching cars navigate the steep curves.
17. Presidio of San Francisco
About: A historic military base turned into a sprawling park with trails, art, and views.
For Whom: Nature lovers, history buffs, and families.
Cost: Free; some attractions like museums charge fees (starting at $15).
Duration: 2-4 hours
The Presidio offers something for everyone. Hike along scenic trails, explore art installations like "Spire" by Andy Goldsworthy, or visit the Walt Disney Family Museum. Crissy Field, a part of the Presidio, offers spectacular views of the Golden Gate Bridge, making it one of the best parks in San Francisco for a day outdoors.
18. Aquarium of the Bay
About: A family-friendly aquarium showcasing marine life from the San Francisco Bay.
For Whom: Families, kids, and marine life enthusiasts.
Cost: Adults: $29.75; Children: $19.75.
Duration: 1-2 hours.
Dive into the underwater world at the Aquarium of the Bay, located at Pier 39. Walk through tunnels surrounded by sharks and rays, or marvel at the playful otters. It’s a hit with kids and a great way to learn about the bay’s ecosystem, making it one of the most engaging family-friendly activities in San Francisco.
19. Haight-Ashbury Neighborhood
About: The birthplace of the 1960s counterculture movement, now a vibrant district.
For Whom: History lovers, shoppers, and bohemian souls.
Cost: Free to explore; shopping varies.
Duration: 1-2 hours.
The Haight-Ashbury neighborhood is a living tribute to the Summer of Love. Vintage shops, eclectic cafes, and colorful murals fill the streets. Stop by the historic Red Victorian building or shop for vinyl records. It’s a great spot for those seeking hidden gems in San Francisco and a taste of its quirky history.
20. Baker Beach
About: A picturesque beach with views of the Golden Gate Bridge.
For Whom: Beach lovers, couples, and photographers.
Cost: Free.
Duration: 1-2 hours.
For a serene escape, visit Baker Beach. The sand is soft, the waves are calming, and the view of the Golden Gate Bridge is unmatched. Pack a picnic or enjoy a quiet walk. It’s one of the most romantic hidden gems in San Francisco, perfect for couples or anyone looking to unwind.