easyJet Holidays Embraces Whimsy with easyJet Holibobs Rebrand
easyJet Holidays, the UK’s beloved package holiday provider, has unveiled a captivating rebrand to easyJet Holibobs, injecting a playful twist into the travel industry. The rebrand, inspired by a staggering 35 million TikTok searches for ‘Holibobs,’ marks a strategic pivot towards a more whimsical travel lexicon, aiming to resonate with holibob enthusiasts across the UK.
Starting from April 1st, the conventional holiday booking is set for a makeover, inviting travelers to explore an extensive array of holibobs. This bold move reflects a departure from traditional vacation terms, aiming to infuse joy and lightheartedness into the travel experience.
The Chief Holibob Officer expressed excitement over the new brand platform, highlighting its intent to foster deeper connections and cater to a diverse range of travel desires, from summer escapades to festive family retreats. The rebrand extends across the company’s digital presence, ensuring the holibob spirit shines through on all platforms.
Since its launch in 2019, easyJet Holibobs has rapidly grown, emerging as the UK’s fastest-expanding tour operator. It’s not just about the numbers; the company has been recognized for its commitment to sustainability and workplace inclusivity, winning accolades such as the Sustainable Future Award and being named one of the Sunday Times Best Places to Work 2023.
With plans to extend its footprint into Switzerland, France, and Germany, easyJet Holibobs is on a mission to make dream holibobs a reality for everyone. For those eager to dive into the world of holibobs, the journey begins at easyjet.com/en/holidays, promising unforgettable experiences and the best value for the 2024/25 holiday season.
