Emirates Skywards Enhances Member Benefits with Global Retail Redemption Options

By Ivan PetrenkoApr 22, 2024 06:30 AMNews
Share:
White and red airplane on mid air
White and red airplane on mid air. Source: unsplash

Emirates Skywards, the acclaimed loyalty program from Emirates and flydubai, has introduced a significant enhancement to its rewards scheme. In collaboration with Valuedynamx, the program now offers a "pay with points" option, allowing members to use their miles for purchases beyond flights. This development comes as part of the newly launched Skywards Miles Mall, which provides an extensive array of digital gift card options at over 500 global brands.

Members can now spend their miles accrued from flights with Emirates, flydubai, and various partner airlines and lifestyle partners on everyday items. This real-time redemption is available in major markets such as the United Arab Emirates, United Kingdom, United States, Australia, and India, significantly broadening the utility and appeal of Skywards miles.

Valuedynamx and Emirates: A Partnership Expanding Consumer Choice

James Berry, Managing Director at Valuedynamx, expressed enthusiasm about the partnership's expansion. He highlighted the alignment with consumer demand for versatile loyalty program benefits, stating that the new Pay with Points capability enables spending at leading retailers across multiple markets. This move is intended to meet the evolving needs of consumers, reinforcing Emirates Skywards' position as a leader in comprehensive and rewarding customer experiences.

Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, also commented on the enhancement. He noted the growth in partnership with Valuedynamx and the opportunity for members to engage with popular brands across the program's active regions. The focus remains on delivering a seamless customer experience and setting new benchmarks in reward offerings.

About Emirates Skywards

Emirates Skywards serves as the loyalty backbone for the Emirati flag carrier, featuring three tiers of membership status: Blue, Silver, and Gold. Each level offers distinct benefits, ranging from priority check-in and lounge access to additional luggage allowances and bonus miles. This structured approach ensures that as members ascend through the tiers, they unlock increasingly valuable perks.

The introduction of retail redemption options marks a strategic move to diversify the ways in which loyalty points can be utilized, enhancing the overall value of the Skywards program. With these changes, Emirates not only aims to reward its frequent flyers but also to enrich their shopping experiences, making every mile earned more versatile and beneficial.

Top Articles
Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Feb 14, 2025 15:00 PM

Top Tips for Securing Your Luggage and Preventing Loss

Feb 7, 2025 14:00 PM

Your Guide to Hand Luggage and Baggage Rules

Feb 4, 2025 20:00 PM
More News
Malaysia Airlines aircraft being loaded at the airport gate

Malaysia Airlines Reinstates Brisbane Route with Expanded Regional Access

Apr 18, 2025 23:21 PM
Aerial view of a beach on Seychelles, with turquoise waves and granite rock formations

Seychelles Launches Marine Programme for Environmentally Minded Travellers

Apr 18, 2025 21:34 PM

Maintenance Work to Impact Summer Departures at Hannover Airport

Apr 18, 2025 19:48 PM

Severe Rail Disruptions Ahead of Marathon and FA Cup

Apr 18, 2025 17:23 PM
Singapore Airlines Airbus A380 aircraft in mid-flight against a grey sky

Asia Travel Made Easier with New Airline Partnership

Apr 18, 2025 15:35 PM
Crowne Plaza hotel building under clear sky

Business Travel Gets Personal: New Hotel Perk Encourages Guests to Bring a Companion

Apr 17, 2025 23:31 PM
Emirates Airbus A380 taking off from the runway during daytime

Easter Flights Bring Seasonal Comforts for Travelers

Apr 17, 2025 20:25 PM
Two people walking with an umbrella during heavy rain on a flooded street

Weekend Weather Threatens Travel Across South West England

Apr 17, 2025 18:47 PM
Wizz Air aircraft in flight against cloudy sky

Wizz Air Expands Naples Routes with New Travel Destinations

Apr 17, 2025 16:33 PM

Maui faces water shortage amid tourist comfort

Apr 16, 2025 22:39 PM

New Direct Flight Simplifies Travel Between Munich and Dubai

Apr 16, 2025 20:42 PM
Interior view of Singapore Changi Airport Terminal 2 with immigration area and directional signs

Changi Lounges to Expand Space and Comfort Over Two Years

Apr 16, 2025 18:24 PM
Rail workers operating heavy machinery to replace tracks during infrastructure upgrade

Train Delays Expected on Pisa to Rome Line This Summer

Apr 16, 2025 16:37 PM
Traveler with suitcase watching airplane take off at airport terminal

Antalya Airport Upgrade Enhances Travel Experience

Apr 15, 2025 16:46 PM
Dynjandi waterfall cascading down a rocky mountain in Westfjords, Iceland

Iceland’s Expanding Appeal for Nature-Loving Travellers

Apr 15, 2025 14:53 PM

Flexible Antalya Trips Now Easier from Graz

Apr 15, 2025 12:37 PM

UK Rain Warning Triggers Travel Caution for Midweek Journeys

Apr 15, 2025 10:44 AM
Ryanair plane landing at airport

Hidden Fees and Access Problems Reported on eDreams

Apr 15, 2025 08:21 AM
Passengers seated inside a city bus

Electric Buses Make Exploring Exeter Smoother for Visitors

Apr 15, 2025 06:39 AM
Munich Airport's central plaza with glass roof and modern architecture

New Munich Route Eases Access to Canadian Rockies

Apr 14, 2025 23:56 PM
Rail workers conducting track maintenance during daytime engineering works

Easter Rail Closures to Impact UK Holiday Travel

Apr 14, 2025 21:42 PM
Ryanair airplane in mid-flight against a blue sky

Expedia Adds Direct Ryanair Bookings Amid Shift in Airline Strategy

Apr 14, 2025 19:38 PM

Traveler Left Without Wheelchair After Hawaii Flight

Apr 13, 2025 21:41 PM

Winter Closure of Burgas Airport Will Impact Air Travel

Apr 13, 2025 19:34 PM
View of an empty airplane aisle from a low angle, showing rows of seats and overhead bins

Avelo Faces Backlash Over Deportation Flight Deal

Apr 12, 2025 22:49 PM
Airplane at airport gate during sunrise with ground crew preparing for departure

Quick Getaways Changing the Way Europe Travels

Apr 12, 2025 19:51 PM