HSBC's Extensive Airport Advertising Strategy

By Ivan PetrenkoMay 5, 2024 04:30 AMNews
Share:
White biplane on landing
White biplane on landing. Source: unsplash

HSBC, the largest bank in Europe by total assets, has adopted an extensive advertising strategy at airports globally. The bank's services span over 60 nations, catering to 39 million customers. HSBC's presence in aviation-related advertising has been growing for over two decades, with a particular focus on airport jet bridges and carousels. The bank has a history of sponsoring various sporting events and has set its sights on becoming a notable advertiser in airports.

In a recent campaign, HSBC transformed airport carousels into F1 racetracks, aiming to showcase the high-octane energy of racing in an unexpected setting. The campaign was developed in collaboration with Wunderman Thompson UK. HSBC's advertising within UK airports, for instance, aligns with the unique challenges of the country while maintaining a global perspective. The bank's advertising strategy has been particularly successful in leveraging airport spaces for brand visibility.

HSBC's focus on airports is driven by the extraordinary growth in air travel, with more people passing through airports and spending time in these spaces. The bank's marketing team sees airports as a great place to connect with a growing customer base, considering them as ideal locations for their global presence and customer connectivity. The "Together We Thrive" campaign, for instance, was centered around airports, reaching millions of passengers with varied themes such as trade, business, and education.

HSBC's airport advertising strategy aligns with its goal of being seen as prestigious and trustworthy. Airport advertisements are perceived as trustworthy by business travelers, and the bank has leveraged this perception effectively. With the ongoing growth of air travel and innovative approaches like virtual reality tours in airports, HSBC's advertising in these spaces is expected to remain effective and relevant.

Top Articles
Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Feb 14, 2025 15:00 PM

Top Tips for Securing Your Luggage and Preventing Loss

Feb 7, 2025 14:00 PM

Your Guide to Hand Luggage and Baggage Rules

Feb 4, 2025 20:00 PM
More News
Seating area inside Dublin Airport lounge overlooking runway with international aircraft in view

Dublin Airport Broadens Global Reach for Summer 2025

Mar 29, 2025 13:43 PM
A passenger taps their card at a train station ticket barrier using contactless payment

Ticket Office Cuts Raise Travel Concerns

Mar 29, 2025 11:27 AM

Brussels Airlines Unveils Refined Inflight Dining

Mar 29, 2025 09:36 AM

Southern Italy Rail Upgrades to Disrupt Travel

Mar 29, 2025 07:41 AM
flydubai aircraft on runway with mountain backdrop

flydubai Restores Pisa Flights Ahead of Summer

Mar 29, 2025 05:29 AM
Man participating in a public protest or demonstration, facing another person in conversation

Easter Travel at Risk Amid Heathrow PRM Staff Strike

Mar 29, 2025 03:34 AM
Silhouettes of travellers waiting at an airport terminal during sunset

Edinburgh Airport Unveils Passenger-Focused Upgrades for Summer

Mar 28, 2025 23:42 PM
A quiet British railway station with footbridge and empty platforms on a cloudy day

Historic Rail Celebrations Unlock New Travel Routes Across the UK

Mar 28, 2025 20:38 PM
Tail fins of Iberia aircraft parked at Madrid-Barajas Airport on a clear day

Airline Alliance Expands Travel Options Between Spain and Argentina

Mar 28, 2025 18:24 PM

Benidorm Reinvents Itself as Eco-Friendly Holiday Destination

Mar 28, 2025 16:43 PM

Air France Adds Hotel-Style Bedding to Business Class for Long-Haul Flights

Mar 28, 2025 14:37 PM
Passengers at London King’s Cross station beside LNER and other trains under a large arched roof

LNER Opens Advance Ticket Sales for Summer 2025 Travel Across the UK

Mar 28, 2025 12:26 PM
Jet2holidays airplane flying low over a coastal road near a populated area with parked vehicles and scenic green hills

Jet2 Adds Norway Fjord Trips from Newcastle and Leeds Bradford

Mar 28, 2025 10:50 AM
Dark storm clouds forming in the sky before heavy rainfall

Polar Vortex Raises Storm Risk for UK Travelers

Mar 28, 2025 02:41 AM
easyJet aircraft parked at airport gate on a sunny day

easyJet Expands Inflight Services for Summer Travellers

Mar 28, 2025 00:39 AM

Delays Expected on Northern Italy Rail Routes

Mar 27, 2025 22:45 PM

Jet2 Opening New Travel Horizons With Expanded Winter 2025/26 Routes from Newcastle

Mar 27, 2025 20:28 PM
People walking along a historic street in central Torino at sunset

Torino Opens to Travelers as 2025 European Capital of Smart Tourism

Mar 27, 2025 18:33 PM
Ryanair plane landing at sunset at Manchester Airport

Manchester Expands African Flight Options

Mar 27, 2025 16:46 PM
Young woman using smartphone at a European train station

Interrail Booking Becomes Effortless with New Digital System

Mar 27, 2025 14:29 PM
Emirates A380 aircraft taxiing at Sydney Airport during sunset

Emirates Marks 25 Years with Enhanced Sydney Travel

Mar 27, 2025 12:31 PM
A First Class train operated by Transport for Wales approaching a station through a residential area

Michelin-Level Dining on Welsh Rails

Mar 27, 2025 10:44 AM

Travel Disruptions Expected as Helsinki Airport Protest Approaches

Mar 27, 2025 08:27 AM

Heavy Fog Disrupts Transport in Southern England

Mar 27, 2025 06:32 AM
Airplane with Star Alliance livery parked at gate at the airport

Star Alliance and ÖBB Partner to Boost Train-Flight Integration

Mar 26, 2025 23:37 PM
Dark railway tunnel with visible train tracks leading to a lit station exit

Weekend Rail Works to Disrupt Derbyshire Routes

Mar 26, 2025 21:41 PM