Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London

By TravelWiseFeb 14, 2024 16:20 PMNews
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Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
There are many common tourist traps in London, but there are also alternatives. Source: @vwalakte, Freepik

There are many common tourist traps in London, but there are also alternatives: skip the crowded Buckingham Palace for a more authentic experience at the Horse Guards parade during the Changing of the Guard. One of the most expensive and crowded attractions in London is the London Eye. Visit Horizon 22 to enjoy a free panoramic view of the city.

Although some visitors claim that popular places like Buckingham Palace or Westminster are a must-see for tourists, the truth is that these places (and many others like them) are over-publicized, overcrowded, overpriced, or simply not worth seeing, writes TheTravel. For example, don't waste your time at the Madame Tussauds, instead visit the Warner Bros. Harry Potter studio tour for a unique experience.

Changing of the guard at Buckingham Palace

Less crowds and a more authentic experience with the Horse Guards Parade in Whitehall

When most people think of London, the first thing that comes to mind is Buckingham Palace and the famous Changing of the Guard. This ceremony has existed since 1660 and takes place every day at 11 am. It is certainly interesting because of the history behind the changing of the guard, but today it is a crowded and highly publicized tourist attraction with a marching band.

If tourists still want to see this British ritual, a better alternative would be the Horse Guards Parade in Whitehall, which usually attracts smaller crowds and is much more interesting.

Where is it: Whitehall, London, UK

Cost: free of charge

Opening hours: Horse Guards parade takes place at 11 am daily

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
Visit the Horse Guards Parade in Whitehall. Source: Dirk Ingo Franke, wikipedia.org

The London Eye

Climb Horizon 22 for a free panoramic view of London

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
The London Eye Ferris wheel. Source: Freepik

Let's just say that the London Eye Ferris wheel is best seen from afar. This popular London attraction promises a bird's-eye view of London for £42 (about $53.32), a long wait in line, and more than 30 minutes in a cubicle with many strangers. Skip the expensive and crowded London Eye and head to Horizon 22, London's highest free observation deck! Travelers will get an epic panoramic view of London without paying a dime.

Location: 22 Bishopsgate, London EC2N 4AJ

Cost: free of charge

Opening hours: 10 am - 6 pm.

London Dungeon

Learn about British history (for free!) at the British Museum instead

One of London's biggest tourist traps to avoid is the London Dungeon, which is a more or less unscary haunted house. Don't waste your time here! Instead, visit one of the best museums in London to enrich your experience - the British Museum.

The British Museum has an extensive collection of artifacts and cultural objects that date back thousands of years. Every month, the museum hosts exhibitions and events that are definitely worth seeing. Besides, the British Museum is free to visit!

Location: Great Russell St, London WC1B 3DG

Cost: Free of charge

Opening hours: 10:00 - 17:00

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
The British Museum has a large collection of artifacts and cultural objects. Source: @Ham, wikipedia.org

Madame Tussauds.

Warner Bros.' Harry Potter Studio Tour is a better alternative!

Of all the great tourist traps in London and their alternatives, Madame Tussauds is probably one of the most famous. Just as Madame Tussauds is one of the most common tourist traps in New York, it is also a huge tourist trap in London that should be avoided. Why: It's simply not worth paying £33-60 ($41-75) to see 3 floors of typical wax figures!

Instead, travelers will find a more unique experience (and better use of their money) on the Harry Potter Warner Bros London Studio Tour.

This immersive experience takes visitors into the heart of the Harry Potter films and gives them a look at the sets, original costumes, props, and even behind the scenes of special effects and visual effects. What better way to spend a day in London than walking through the Great Hall or Platform 9 3/4?

Location: Studio Tour Dr, Leavesden, Watford WD25 7LR

Cost: £53.50 ($67.64) per person

Opening hours: 9:30 - 20:00

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
Travelers will find a more unique experience on the Harry Potter Warner Bros. in London Studio Tour. Source: wbstudiotour.co.uk

Piccadilly Circus

Visit the colorful streets of Soho instead

Piccadilly Circus is one of the classic tourist traps that visitors to London always try to see, especially if it's their first time in the British capital. In fact, Piccadilly Circus is always crowded and overwhelming. Why not explore one of London's most hidden gems instead?

Soho is a vibrant and colorful neighborhood in London's West End, filled with trendy shops, delicious restaurants, and lively bars that give tourists a unique blend of cultures and British charm. There's so much to do in Soho, but visitors can easily see everything in half a day or less, while avoiding crowds half the size of the Piccadilly Circus.

Location: Soho, London, UK

Cost: free of charge

Opening hours: 24/7

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
Soho is a vibrant and colorful neighborhood in London's West End. Source: @Leandro Neumann Ciuffo, wikipedia.org

Oxford Street

Take a stroll down Regent Street instead for a classic British experience

Undoubtedly, Oxford Street is beautiful and a great place to shop in London. However, as a rule, Oxford Street is one of the best places to visit in London during Christmas. Throughout the rest of the year, this main street in London's West End is crowded with people and not much going on, so it easily becomes one of London's many tourist traps to avoid. For a better, more authentic British experience, which is generally considered one of the less crowded alternatives in London, visitors should head to nearby Regent Street.

Regent Street is the perfect place to shop, visit iconic brand stores, and enjoy traditional English cuisine, where crowds are much smaller than on the more famous Oxford Street. In addition, during special events, particularly every Sunday in July, traffic on Regent Street becomes free so that pedestrians can enjoy events and entertainment along the street without noisy cars and buses.

Location: Regent Street, London, UK

Cost: free of charge

Opening hours: 24/7

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
Regent Street is an ideal place for shopping, visiting stores of cult brands. Source: @aurélien, wikipedia.org

Sherlock Holmes Museum

Instead, go for a cold beer at the Sherlock Holmes Pub!

The Sherlock Holmes Museum, located a stone's throw from Madame Tussauds, is another contender for the top spot among London's tourist traps to avoid. Although Sherlock Holmes is an iconic English character created by Sir Arthur Conan Doyle, having a museum dedicated to a fictional character is quite strange and designed to generate a certain tourist hype.

Tourists are better off skipping the Sherlock Holmes Museum and instead eating a plate of fish and chips and a cold beer at the Sherlock Holmes Pub on Northumberland Street. This Victorian-style pub in London pays homage to Sherlock Holmes in a fun and authentic way without being a knockoff. There's even a full-scale model of the famous apartment 221B above the pub for fans to tour!

Location: 10 Northumberland St, London WC2N 5DB

Cost: on average 2-15 pounds sterling ($2-19)

Opening hours: 12-11pm

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
Tourists are better off skipping the Sherlock Holmes Museum and instead eating a plate of fish and chips and a cold beer at the Sherlock Holmes Pub on Northumberland Street. Source: @dconvertini, wikipedia.org

Phone box near Big Ben

Instead of taking classic London photos for Instagram, visit the phone booth near St. Paul's Cathedral

Everyone has seen the famous London photo on Instagram - tourists posing by a red phone booth with Big Ben in the background. This is a classic British image. However, this particular place is always crowded, and travelers can hardly take a picture without other tourists in the background.

Travelers who dream of taking a photo of a phone booth in London will have better luck at St. Paul's Cathedral. There are practically no tourists here, and visitors can get better photos with the red phone booth and the beautiful cathedral in the background!

Where is it: St. Paul's Cathedral, London EC4M 8AD

Cost: free of charge

Opening hours: 24/7

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
Instead of taking classic London photos for Instagram, visit the phone booth near St. Paul's Cathedral. Source: Shutterstoc, thetravel.com

Afternoon tea at The Ritz

Enjoy afternoon tea at The Wallace restaurant at a much more affordable price

Another classic British experience that most travelers dream of is afternoon tea at The Ritz Hotel in London. The idea is certainly romantic and luxurious, but in reality it is incredibly expensive. We're talking about £75 ($95) per person "expensive"!

There are plenty of other places in London where you can try a classic afternoon tea where travelers will get the same, if not better, quality without spending extra money. The Wallace restaurant is a good place to do that.

Wallace Restaurant in Manchester Square is a great alternative to afternoon tea at The Ritz. The atmosphere is breathtaking, and the food is simply delicious. Visitors can choose from a variety of teas and sandwiches and even add a glass of champagne to their afternoon tea.

Location: Hertford House, Manchester Square: Hertford House, Manchester Square, London W1U 3BN

Cost: 45 pounds ($57.20) per person

Opening hours: 10:00 - 16:00

Fake bookstore for travelers in Notting Hill

Visit the Notting Hill bookstore at 13 Blenheim Crescent, which was the real inspiration for the 1999 movie

Sorry, Notting Hill fans. Hugh Grant and Julia Roberts will not be appearing in the Notting Hill bookstore on Portobello Road. Although it was a filming location for the movie, it soon became one of London's great tourist traps to avoid and is not really a travel bookstore, just a souvenir shop.

Instead of the London Eye, visit Horizon 22: top 10 tourist traps to avoid in London
Travelers who want to experience the true inspiration of a bookstore in Notting Hill should walk a few streets to The Notting Hill Bookshop at 13 Blenheim Crescent. Source: Unsplash, thetravel.com

Don't fall for this tourist scam! Travelers who want to experience the true inspiration of a bookstore in Notting Hill should walk a few streets to The Notting Hill Bookshop at 13 Blenheim Crescent. Here you can buy books and some cute souvenirs to remember Notting Hill by.

Location: 13 Blenheim Cres, London W11 2EE

Cost: On average 1-25 pounds sterling

Opening hours: 9 am - 7 pm

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