Japan Airlines and Hoshino Resorts Team Up to Promote Regional Travel

By Ivan PetrenkoOct 18, 2024 20:30 PMNews
Share:
Japan Airlines aircraft approaching for landing against a cloudy sky
JAL promotes regional travel to lesser-known destinations in Japan. Source: unsplash

Japan Airlines (JAL) and Hoshino Resorts are introducing a new initiative in mid-October to encourage travelers to explore lesser-known regions of Japan. Their "All-time Favorite vs. Hidden Gems" campaign aims to highlight the beauty of under-visited areas, reducing pressure on popular tourist destinations. With international overnight stays in Japan reaching new highs this year, the majority of visits were concentrated in just a few major prefectures. This campaign seeks to promote more sustainable tourism by drawing attention to regions outside of these heavily visited areas.

The campaign will showcase iconic locations alongside hidden treasures, each offering unique experiences. Popular spots like Kyoto will be contrasted with lesser-known areas such as Nagato and Hirosaki, which feature stunning natural scenery and historical significance. By promoting these destinations through various media platforms, including a dedicated website, the initiative aims to inspire travelers to explore beyond the well-trodden paths of Japan's most famous cities.

For travelers, this campaign opens the door to several fascinating destinations. In Nagato, Yamaguchi Prefecture, visitors can discover the charm of the Nagato Yumoto hot spring, a location with a rich history dating back to the Edo period. Visitors can enjoy peaceful walks along the Otozure River and marvel at the cherry blossoms that line its banks. In Hirosaki, Aomori Prefecture, Hirosaki Park boasts thousands of cherry trees, providing an incredible sight during spring, especially with its iconic flower raft of fallen petals on the park's outer moat.

Another highlight is Hoshino Resorts' accommodation offerings in scenic areas such as Tomamu in Hokkaido and Oirase Keiryu Hotel in Aomori, which cater to travelers looking for nature-based activities. These resorts offer a mix of luxury and access to outdoor adventures, from skiing in the winter to hiking in the lush summer landscapes. Travelers can immerse themselves in authentic Japanese culture while enjoying beautiful natural surroundings.

For those looking to avoid crowded tourist spots, this initiative offers an appealing alternative by promoting diverse regional attractions. The focus on lesser-known areas means visitors can explore Japan's hidden gems without the usual hustle and bustle of more famous cities. Additionally, the convenience of JAL's package deals combining flights and resort stays makes these experiences more accessible to international travelers.

In conclusion, the collaboration between JAL and Hoshino Resorts offers travelers a unique opportunity to experience Japan’s diverse beauty. By exploring less frequented regions, tourists can not only enjoy more peaceful and authentic travel experiences but also contribute to the revitalization of local economies. This new approach to tourism emphasizes the importance of sustainable travel while offering visitors a chance to discover the lesser-known wonders of Japan.

Top Articles
Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Feb 14, 2025 15:00 PM

Top Tips for Securing Your Luggage and Preventing Loss

Feb 7, 2025 14:00 PM

Your Guide to Hand Luggage and Baggage Rules

Feb 4, 2025 20:00 PM
More News
Seating area inside Dublin Airport lounge overlooking runway with international aircraft in view

Dublin Airport Broadens Global Reach for Summer 2025

Mar 29, 2025 13:43 PM
A passenger taps their card at a train station ticket barrier using contactless payment

Ticket Office Cuts Raise Travel Concerns

Mar 29, 2025 11:27 AM

Brussels Airlines Unveils Refined Inflight Dining

Mar 29, 2025 09:36 AM

Southern Italy Rail Upgrades to Disrupt Travel

Mar 29, 2025 07:41 AM
flydubai aircraft on runway with mountain backdrop

flydubai Restores Pisa Flights Ahead of Summer

Mar 29, 2025 05:29 AM
Man participating in a public protest or demonstration, facing another person in conversation

Easter Travel at Risk Amid Heathrow PRM Staff Strike

Mar 29, 2025 03:34 AM
Silhouettes of travellers waiting at an airport terminal during sunset

Edinburgh Airport Unveils Passenger-Focused Upgrades for Summer

Mar 28, 2025 23:42 PM
A quiet British railway station with footbridge and empty platforms on a cloudy day

Historic Rail Celebrations Unlock New Travel Routes Across the UK

Mar 28, 2025 20:38 PM
Tail fins of Iberia aircraft parked at Madrid-Barajas Airport on a clear day

Airline Alliance Expands Travel Options Between Spain and Argentina

Mar 28, 2025 18:24 PM

Benidorm Reinvents Itself as Eco-Friendly Holiday Destination

Mar 28, 2025 16:43 PM

Air France Adds Hotel-Style Bedding to Business Class for Long-Haul Flights

Mar 28, 2025 14:37 PM
Passengers at London King’s Cross station beside LNER and other trains under a large arched roof

LNER Opens Advance Ticket Sales for Summer 2025 Travel Across the UK

Mar 28, 2025 12:26 PM
Jet2holidays airplane flying low over a coastal road near a populated area with parked vehicles and scenic green hills

Jet2 Adds Norway Fjord Trips from Newcastle and Leeds Bradford

Mar 28, 2025 10:50 AM
Dark storm clouds forming in the sky before heavy rainfall

Polar Vortex Raises Storm Risk for UK Travelers

Mar 28, 2025 02:41 AM
easyJet aircraft parked at airport gate on a sunny day

easyJet Expands Inflight Services for Summer Travellers

Mar 28, 2025 00:39 AM

Delays Expected on Northern Italy Rail Routes

Mar 27, 2025 22:45 PM

Jet2 Opening New Travel Horizons With Expanded Winter 2025/26 Routes from Newcastle

Mar 27, 2025 20:28 PM
People walking along a historic street in central Torino at sunset

Torino Opens to Travelers as 2025 European Capital of Smart Tourism

Mar 27, 2025 18:33 PM
Ryanair plane landing at sunset at Manchester Airport

Manchester Expands African Flight Options

Mar 27, 2025 16:46 PM
Young woman using smartphone at a European train station

Interrail Booking Becomes Effortless with New Digital System

Mar 27, 2025 14:29 PM
Emirates A380 aircraft taxiing at Sydney Airport during sunset

Emirates Marks 25 Years with Enhanced Sydney Travel

Mar 27, 2025 12:31 PM
A First Class train operated by Transport for Wales approaching a station through a residential area

Michelin-Level Dining on Welsh Rails

Mar 27, 2025 10:44 AM

Travel Disruptions Expected as Helsinki Airport Protest Approaches

Mar 27, 2025 08:27 AM

Heavy Fog Disrupts Transport in Southern England

Mar 27, 2025 06:32 AM
Airplane with Star Alliance livery parked at gate at the airport

Star Alliance and ÖBB Partner to Boost Train-Flight Integration

Mar 26, 2025 23:37 PM
Dark railway tunnel with visible train tracks leading to a lit station exit

Weekend Rail Works to Disrupt Derbyshire Routes

Mar 26, 2025 21:41 PM