Japan Airlines and Hoshino Resorts Team Up to Promote Regional Travel

Japan Airlines (JAL) and Hoshino Resorts are introducing a new initiative in mid-October to encourage travelers to explore lesser-known regions of Japan. Their "All-time Favorite vs. Hidden Gems" campaign aims to highlight the beauty of under-visited areas, reducing pressure on popular tourist destinations. With international overnight stays in Japan reaching new highs this year, the majority of visits were concentrated in just a few major prefectures. This campaign seeks to promote more sustainable tourism by drawing attention to regions outside of these heavily visited areas.

The campaign will showcase iconic locations alongside hidden treasures, each offering unique experiences. Popular spots like Kyoto will be contrasted with lesser-known areas such as Nagato and Hirosaki, which feature stunning natural scenery and historical significance. By promoting these destinations through various media platforms, including a dedicated website, the initiative aims to inspire travelers to explore beyond the well-trodden paths of Japan's most famous cities.

For travelers, this campaign opens the door to several fascinating destinations. In Nagato, Yamaguchi Prefecture, visitors can discover the charm of the Nagato Yumoto hot spring, a location with a rich history dating back to the Edo period. Visitors can enjoy peaceful walks along the Otozure River and marvel at the cherry blossoms that line its banks. In Hirosaki, Aomori Prefecture, Hirosaki Park boasts thousands of cherry trees, providing an incredible sight during spring, especially with its iconic flower raft of fallen petals on the park's outer moat.

Another highlight is Hoshino Resorts' accommodation offerings in scenic areas such as Tomamu in Hokkaido and Oirase Keiryu Hotel in Aomori, which cater to travelers looking for nature-based activities. These resorts offer a mix of luxury and access to outdoor adventures, from skiing in the winter to hiking in the lush summer landscapes. Travelers can immerse themselves in authentic Japanese culture while enjoying beautiful natural surroundings.

For those looking to avoid crowded tourist spots, this initiative offers an appealing alternative by promoting diverse regional attractions. The focus on lesser-known areas means visitors can explore Japan's hidden gems without the usual hustle and bustle of more famous cities. Additionally, the convenience of JAL's package deals combining flights and resort stays makes these experiences more accessible to international travelers.

In conclusion, the collaboration between JAL and Hoshino Resorts offers travelers a unique opportunity to experience Japan’s diverse beauty. By exploring less frequented regions, tourists can not only enjoy more peaceful and authentic travel experiences but also contribute to the revitalization of local economies. This new approach to tourism emphasizes the importance of sustainable travel while offering visitors a chance to discover the lesser-known wonders of Japan.