JetBlue Vacations Partners with Viator to Expand Travel Offerings

JetBlue Vacations, the vacation package division of JetBlue Airways, has announced a strategic partnership with Viator, the world's largest travel experiences marketplace. This collaboration, unveiled today, will integrate over 300,000 tours, activities, and experiences from Viator into the JetBlue Vacations platform, offering travelers a seamless way to enhance their trip planning.

JetBlue Vacations has a reputation for providing comprehensive vacation packages that include flights and hotels. By adding Viator's extensive range of global activities, JetBlue aims to offer travelers an all-in-one solution for booking their travel experiences. This integration will include popular options such as tickets to Walt Disney World® Resort and Universal Destinations & Experiences theme parks, alongside a variety of local tours and unique activities.

"We are pleased to be teaming up with Viator to provide our customers with an expanded choice of relevant tours, attractions, and activities in key destinations around the world," said Andres Barry, president of JetBlue Travel Products. This partnership is set to enhance the convenience and value of booking with JetBlue Vacations by allowing travelers to easily customize their itineraries according to their interests.

For travelers, this means an enriched travel experience with more options to tailor their trips. Whether seeking adventurous activities, cultural tours, or family-friendly outings, customers can now access a broader selection of experiences directly through JetBlue Vacations.

Sarah Dines, Chief Commercial Officer for Viator, expressed enthusiasm about the partnership, noting that it will bring Viator’s diverse range of tours and activities to a wider audience. "This partnership opens the door for Viator’s tour operators to reach new and expanded audiences, especially during the upcoming busy travel season," she said.