Lumo Promotes Gateshead's Local Businesses Ahead of Pride

Lumo has launched an initiative to highlight independent businesses in Gateshead ahead of the town’s first Pride event on August 24-25, 2024. The rail operator produced a video showcasing shops, bars, and other local attractions, aiming to draw attention to the town as a vibrant and accessible destination for both locals and visitors.

The video, which features well-known local figures, emphasizes the unique offerings of Gateshead’s railway quarter. Travelers visiting the area can easily explore hidden gems, from specialty shops to quirky bars, all within walking distance or a quick Metro ride from Newcastle Central Station. Lumo’s initiative aligns with the growing trend of promoting local and sustainable tourism.

As Gateshead continues to develop its cultural scene, Lumo’s involvement in Pride helps amplify the town’s reputation as a destination for diverse experiences. Visitors attending Gateshead Pride can expect not only community-focused events but also opportunities to discover a variety of local businesses. This promotion contributes to enhancing the overall travel experience, offering more than just the usual tourist attractions.

In addition to Gateshead Pride, travelers still have plenty of opportunities to attend upcoming Pride events across the UK this August. Cornwall Pride in Truro on August 31, 2024, is set to feature a vibrant parade and live performances, offering visitors a glimpse into the local community’s spirit while exploring the picturesque Cornish region.

The video campaign has already garnered significant attention online, demonstrating the positive impact that creative collaborations can have on promoting local enterprises. This initiative is a step forward in showcasing Gateshead as a must-visit stop in the North East for those seeking unique and community-based experiences.

By backing Gateshead Pride and spotlighting local businesses, Lumo strengthens its role as a key player in both regional development and the promotion of sustainable travel options, reinforcing the North East as an attractive destination for travelers.