New Metaverse Game Brings Travel Rewards to Digital Space

By Ivan PetrenkoNov 8, 2024 10:32 AMNews
Share:
AirAsia aircraft ascending against a cloudy sky
AirAsia integrates digital rewards into travel experiences. Source: unsplash

AirAsia’s rewards program has launched a groundbreaking virtual game in association with Milk Partners and The Sandbox. Known as ‘MiL.k X BIGGIE Wonderverse,’ this platform allows users to accumulate a range of perks that can be redeemed for real-world travel benefits. By completing virtual tasks, players earn digital credits that are convertible into AirAsia points, virtual passes, and boarding permits, creating a bridge between digital interactions and real-life travel rewards.

Featuring the character BIGGIE, the game introduces an engaging aspect to loyalty programs. Participants undertake missions within The Sandbox’s virtual world, gathering Milk Points, SAND Credits, and other rewards that can be utilized throughout AirAsia’s network. This digital environment offers players the ability to accumulate points that enhance their travel journeys, setting a distinctive tone for loyalty rewards.

For frequent travelers, this initiative provides a fresh way to interact with loyalty benefits, combining online participation with tangible travel rewards. Travelers can now collect points through this digital platform, offering a shift away from conventional loyalty practices. This trend signals a move toward more adaptable, tech-savvy loyalty systems, enabling members to amass advantages without having to immediately travel.

The Wonderverse initiative represents a major innovation in how travel-related rewards are distributed. It enables users to boost their loyalty benefits ahead of trips, unlocking special deals, potential savings on flights, and extra travel incentives. This forward-thinking model aligns with the growing appeal of Web3, where digital and physical worlds overlap to create fresh opportunities for engagement.

As loyalty schemes increasingly adopt digital spaces, AirAsia’s approach indicates a shift toward a future where benefits and virtual realms are interconnected. This strategy provides travelers with enhanced control and options in managing their perks, equipping them for travel in interactive and novel ways.

The Wonderverse is not just a game; it signifies a modernized approach to loyalty for the digital traveler. By blending rewards with digital interactivity, it grants travelers a creative avenue to earn benefits, making the travel experience both immersive and rewarding. This project highlights the potential of Web3 technology to reshape loyalty systems, delivering a forward-looking alternative to traditional reward programs.

Top Articles
Best Places for Thanksgiving Dinner To-Go in Los Angeles

Best Places for Thanksgiving Dinner To-Go in Los Angeles

Nov 6, 2024 23:31 PM
Enjoy Dinner and Movies at LA's Best Dine-in Theaters

Enjoy Dinner and Movies at LA's Best Dine-in Theaters

Nov 5, 2024 23:06 PM

Top Romantic Getaways Near Los Angeles for a Perfect Weekend

Nov 3, 2024 23:53 PM

The Best Ice Cream Places in Los Angeles You’ll Love

Oct 31, 2024 23:25 PM
More News
Airplane wing against a backdrop of clouds and sunrise

Avelo Airlines Adds Routes at Hartford’s Bradley Airport, Expanding Travel Opportunities

Nov 8, 2024 12:33 PM
Front view of a modern First Bus coach ready for travel

New Era of UK Travel with First Bus: New Routes, Enhanced Service, and Respect for Traditions

Nov 8, 2024 08:31 AM

New Tourism Trends in Italy: What Travelers Need to Know

Nov 8, 2024 06:39 AM

Journeys with unique adventures, wildlife, and cultural immersion

Nov 8, 2024 04:38 AM
A Eurostar train at a station platform, ready for departure

Eurostar Under Fire for Misleading £39 Ticket Ads: Tips for Finding Affordable Fares

Nov 8, 2024 02:37 AM
Scenic view of green hills and cloudy sky in a mountainous landscape

A modern resort with family-friendly activities, bringing you closer to the nature of the Scottish Borders

Nov 8, 2024 00:36 AM
Comfortable hotel room with a cozy bed and modern decor

How Marriott’s Situation Affects Travelers: What You Need to Know

Nov 7, 2024 23:34 PM
Air Canada airplane on the runway at an airport

Airline Expands Summer Twenty Twenty-Five Routes for Global Adventurers

Nov 7, 2024 22:35 PM
JetBlue Embraer aircraft on runway at an airport

New Nonstop Route Connects New York with Caribbean Destination

Nov 7, 2024 20:34 PM

Artificial Whale Shark in Chinese Aquarium Sparks Controversy Among Visitors

Nov 7, 2024 19:35 PM

Manchester Christmas Markets Open Amid Busy Holiday Travel

Nov 7, 2024 18:33 PM
Close-up of a raccoon holding its paw

Unexpected Visitor at LaGuardia Airport: A Raccoon’s Surprise Arrival in the Passenger Area

Nov 7, 2024 17:35 PM
A ScotRail train parked at a platform, ready for passengers

ScotRail Boosts Capacity for Scotland vs South Africa Rugby Clash

Nov 7, 2024 16:32 PM
easyJet aircraft in flight against a clear blue sky

Millions of Seats on Sale as easyJet Launches Autumn 2025 Travel

Nov 7, 2024 14:31 PM
Airline passenger wearing headphones and using a phone during flight

Emirates and Spotify Unveil New Inflight Audio Experience for Passengers

Nov 7, 2024 12:39 PM

Protests in Serbia: Travelers Advised to Exercise Caution

Nov 7, 2024 11:35 AM

14-Day Norwegian Coastal Honeymoon Cruise: Exploring Norway's Arctic Beauty

Nov 7, 2024 10:41 AM
Himalayas

Ladakh’s Monasteries: Discovering Spiritual Life in the Himalayas

Nov 7, 2024 08:42 AM
Air Canada 777 in sky blue

Canada’s Longest Domestic Flights: Exploring the Vast Stretches of the Great White North by Air

Nov 7, 2024 06:36 AM
San Francisco, CA, USA

British Airways A380 Dumps Fuel Over English Channel, Returns to Heathrow

Nov 7, 2024 04:30 AM
A massive eruption with thick dark ash clouds billowing from a volcanic mountain under a stormy sky

Deadly Volcanic Eruption in Indonesia: Evacuation, Hazards, and Travel Advisory

Nov 7, 2024 02:38 AM
Straw hat, sunglasses, camera, and a refreshing drink on a table

New Travel Rules: What You Need to Know Before Your Trip

Nov 7, 2024 01:37 AM

Ryanair Lowers its Expectations for Passenger Numbers

Nov 6, 2024 23:30 PM

Exploring Jeju Island: The Haenyeo, South Korea’s Legendary "Mermaids"

Nov 6, 2024 22:40 PM
San Juan del Sur, Nicaragua

Is Nicaragua Safe for Travelers? A Practical Guide to Exploring This Central American Gem

Nov 6, 2024 20:44 PM
Grand Canyon National Park

Flying to the Grand Canyon: Airports and Travel Tips for Exploring Arizona’s Iconic Natural Wonder

Nov 6, 2024 18:31 PM