New Trends in Travel Inspiration Sources Revealed

Recent insights from ABTA’s research reveal where people look for ideas and advice when planning holidays, with preferences varying greatly across different age groups. The findings show that nearly half of travelers rely on general internet searches as their primary source for inspiration. Following closely, recommendations from friends and family emerge as a popular option, with travel websites, newsletters, and guidebooks also widely utilized. Social media stands out as a favorite among younger travelers, with almost half of those under the age of thirty-five turning to platforms like Instagram and TikTok for travel ideas.

For young adults, social media plays a major role in vacation planning, with a significant portion of people in their twenties and early thirties using these platforms for inspiration. Meanwhile, those who book through travel agencies often gather ideas directly from travel professionals, emphasizing a demand for expert guidance alongside more casual sources. These trends offer a snapshot of how travel planning is evolving, shaped by digital tools and personal connections.

For those organizing their next getaway, a mix of inspiration sources can be especially helpful. Beginning with broad internet searches offers an overview of popular spots and new travel trends, while consulting friends, family, or trusted travel sites provides recommendations based on firsthand experiences.

Additionally, travelers seeking a deeper connection with local cultures may benefit from regional guidebooks and platforms centered on authentic, local experiences. For a more tailored approach, travel agents can provide personalized advice and assist with logistics, simplifying complex travel plans and allowing travelers to make the most of their time at their destinations.

ABTA’s findings underline the diverse options available to travelers today, each with unique benefits. These resources allow for more flexible and personalized travel experiences, catering to a wide range of preferences, whether travelers are planning solo adventures or group excursions.