PLAY Airlines Enhances Travel Options with New Partnerships and Improved Services
PLAY airlines is expanding its network and enhancing travel options for passengers with the introduction of PLAY Connect. This new service, launched in partnership with Dohop, connects PLAY with airlines such as Norwegian, Azores Airlines, and SKY Express, offering travelers hundreds of new flight connections worldwide. Passengers can now book seamless travel itineraries across multiple airlines in a single transaction.
In addition to PLAY Connect, the airline has partnered with GO7 to extend its distribution reach. This collaboration integrates PLAY flights into major global distribution systems (GDSs), making it easier for travel agencies around the world to book flights for their clients. This move significantly enhances PLAY's visibility and accessibility in key markets across North America and Europe.
PLAY’s focus on improving passenger convenience is further demonstrated by its strong operational performance. In May 2024, the airline achieved an on-time performance rate of 86.8%, surpassing its annual target of 85%. This reliability is a critical factor for travelers, ensuring timely departures and arrivals.
Einar Örn Ólafsson, CEO of PLAY airlines, commented on the positive trends, acknowledging the challenges posed by misleading reports on volcanic activity in Iceland and competitive marketing efforts by neighboring countries. Despite these hurdles, PLAY remains focused on attracting more visitors to Iceland and delivering high-quality service.
The airline's recent partnerships and operational achievements are set to enhance passenger experiences and expand travel options, reinforcing PLAY’s commitment to providing efficient and affordable travel solutions.