Qatar Airways Introduces Sama 2.0: The Future of Air Travel

At ITB Berlin 2024, Qatar Airways revealed an innovative leap in airline customer service with the launch of Sama 2.0, the world's first AI-powered virtual digital human cabin crew. This groundbreaking development marks Qatar Airways as the pioneer in utilizing Artificial Intelligence to enrich passenger experiences with customized travel solutions.

Sama, which translates to 'sky' in Arabic, has become the highlight of Qatar Airways' presence at ITB Berlin, the premier global travel and tourism trade event. Demonstrating an unparalleled integration of conversational AI, Sama is designed to evolve through passenger interactions, ensuring a continuously improving service.

Sama 2.0 is equipped to handle a wide array of inquiries in real-time, covering topics from Qatar Airways' frequently asked questions to destination advice and support tips. Accessible via QVerse, Qatar Airways’ digital platform, and the airline's mobile app, Sama is a testament to the airline's investment in digital innovation.

The development of Sama was made possible through a partnership with UneeQ, a front-runner in AI digital human technology. This collaboration highlights Qatar Airways' commitment to setting new standards in the aviation industry by offering a unique blend of personalized and functional service interactions.

Babar Rahman, Vice President of Marketing at Qatar Airways, emphasized Sama 2.0's role as a symbol of the airline's ongoing innovation and dedication to exceptional service and hospitality. This initiative is a significant step towards merging technology with human connection, positioning Qatar Airways at the forefront of the industry's digital transformation.

Danny Tomsett, CEO of UneeQ, reflected on the collaboration's success, noting that Sama embodies the fusion of technology, empathy, and personalization that Qatar Airways is renowned for. She represents the limitless potential of AI to offer personalized and engaging interactions akin to human conversation.

Qatar Airways has consistently been recognized for its innovative efforts, most recently winning an award for the World’s Best Airline Website at the World Travel Tech Awards. The airline's commitment to digital excellence was further showcased at the Web Summit Qatar, where it introduced a Generative AI experience for effortless and personalized travel planning.

Visitors to ITB Berlin can engage with Sama 2.0 and explore Qatar Airways' digital advancements at the airline's exhibition pavilion until March 7, 2024. This initiative not only enhances passenger experience but also leads the way in the integration of technology and personalized service in air travel.