Ryanair and Etraveli Group Announce New OTA Partnership
On July 9th, Ryanair announced an "Approved OTA" partnership with the Etraveli Group, enabling brands like Mytrip, Gotogate, and Flightnetwork to offer Ryanair flights. This move allows Etraveli Group customers to book Ryanair's low-fare flights across Europe.
Customers booking through Etraveli Group platforms will have their contact and payment information provided directly to Ryanair, ensuring access to their myRyanair accounts and flight updates. This partnership includes over 240 destinations serviced by Ryanair.
Ryanair’s CMO, Dara Brady, stated that the partnership guarantees price transparency and full access to bookings for Etraveli Group's customers. Johan Elwin, CCO of Etraveli Group, noted that the collaboration aims to improve customer access to Ryanair’s network and enhance travel experiences using Etraveli’s tech solutions.
This collaboration also highlights a growing trend in the airline industry towards digital integration and enhanced customer service. By partnering with established OTA brands, airlines like Ryanair can streamline the booking process and provide travelers with more comprehensive travel planning options, including accommodation and car rentals.
This development represents a significant step in online travel agency and airline partnerships, potentially offering customers a more streamlined booking process and expanded flight options.
