Turin and Benidorm Lead the Future of Smart and Sustainable Tourism

Turin, Italy, and Benidorm, Spain, have been acknowledged as the two thousand twenty-five European Capital and Green Pioneer of Smart Tourism. These distinguished titles, awarded at the European Jury meeting in Brussels on the twenty-sixth and twenty-seventh of November two thousand twenty-four, highlight innovative tourism practices. The awards celebrate these cities’ efforts to modernize the tourism experience while focusing on eco-consciousness and inclusivity, aligning with international efforts to improve travel opportunities and protect cultural heritage.

An overall thirty-seven destinations from sixteen countries contended for these honors, with fourteen cities reaching the finals. Turin stood out for its advancements in digitalization, cultural preservation, and inclusivity, alongside ambitious plans for the coming year. Benidorm earned commendation for its leadership in sustainable tourism, establishing an example of how smaller destinations can effectively implement eco-friendly policies that enhance the traveler experience while reducing environmental impact.

For travelers, this recognition places Turin and Benidorm at the vanguard of innovative tourism. Turin offers a seamless mix of heritage and technology, guaranteeing memorable experiences for visitors, from exploring cultural landmarks to engaging with smart city features. Benidorm, with its emphasis on green practices, provides an opportunity to enjoy a vibrant destination that also prioritizes the preservation of its natural beauty and resources.

In Turin, highlights like the Egyptian Museum and the iconic Mole Antonelliana await visitors, blending cultural depth with breathtaking views of the Alps. Additionally, the city's smart tourism initiatives offer improved inclusivity and interactive experiences, such as digital guides and cultural events that celebrate its rich history. Benidorm combines its renowned beaches and nightlife with eco-tourism options, offering green-certified accommodations, environmental workshops, and nature trails that connect visitors to the area's unique biodiversity.

These awards stress a transformation in European tourism, underlining the significance of innovation and eco-consciousness for future travelers. For those planning trips, Turin and Benidorm represent a new standard of travel—destinations that provide enriching experiences while committing to preserving the planet and cultural heritage. Travelers visiting these cities can expect more available and environmentally friendly options, establishing an example for other destinations worldwide.