Virgin Australia Unveils Second Chapter of 'Bring on Wonderful' Campaign

By Ivan PetrenkoApr 24, 2024 18:30 PMNews
Share:
Virgin Australia airplane at the airport
Virgin Australia airplane at the airport. Source: unsplash

Virgin Australia has launched the second phase of its "Bring on Wonderful" campaign, focusing on the exceptional efforts of its team members to create memorable experiences for travelers. This new chapter follows the initial campaign's success in 2022 and provides a fresh perspective through the eyes of a young traveler.

The new campaign tells the story of a family going on holiday with their typically reluctant teenage daughter, who is pleasantly surprised when Virgin Australia's baggage handlers break into a spontaneous dance, adding a touch of wonder to her trip. This scene reflects the campaign's theme of Virgin Australia's staff going above and beyond to bring joy to their passengers' journeys.

Virgin Australia's commitment to innovation and customer service is evident in recent developments. Over the past year, the airline introduced new features such as baggage tracking technology, Apple Pay integration, and Rapid Rebook, a self-service disruption management tool. Additionally, Virgin Australia announced its intention to become the first Australian airline to allow pets onboard, further showcasing its focus on enhancing the passenger experience.

Libby Minogue, Virgin Australia's Chief Marketing Officer, emphasized the importance of the airline's people in delivering these unique experiences. The continued dedication to customer satisfaction has also earned Virgin Australia the title of Airline Ratings' Best Cabin Crew for a record sixth consecutive year.

The launch of this second phase of "Bring on Wonderful" demonstrates Virgin Australia's ongoing efforts to stand out in the airline industry. By spotlighting the personal touch and innovative services, the airline aims to create unforgettable moments for its passengers.

Top Articles
Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Feb 14, 2025 15:00 PM

Top Tips for Securing Your Luggage and Preventing Loss

Feb 7, 2025 14:00 PM

Your Guide to Hand Luggage and Baggage Rules

Feb 4, 2025 20:00 PM
More News
Seating area inside Dublin Airport lounge overlooking runway with international aircraft in view

Dublin Airport Broadens Global Reach for Summer 2025

Mar 29, 2025 13:43 PM
A passenger taps their card at a train station ticket barrier using contactless payment

Ticket Office Cuts Raise Travel Concerns

Mar 29, 2025 11:27 AM

Brussels Airlines Unveils Refined Inflight Dining

Mar 29, 2025 09:36 AM

Southern Italy Rail Upgrades to Disrupt Travel

Mar 29, 2025 07:41 AM
flydubai aircraft on runway with mountain backdrop

flydubai Restores Pisa Flights Ahead of Summer

Mar 29, 2025 05:29 AM
Man participating in a public protest or demonstration, facing another person in conversation

Easter Travel at Risk Amid Heathrow PRM Staff Strike

Mar 29, 2025 03:34 AM
Silhouettes of travellers waiting at an airport terminal during sunset

Edinburgh Airport Unveils Passenger-Focused Upgrades for Summer

Mar 28, 2025 23:42 PM
A quiet British railway station with footbridge and empty platforms on a cloudy day

Historic Rail Celebrations Unlock New Travel Routes Across the UK

Mar 28, 2025 20:38 PM
Tail fins of Iberia aircraft parked at Madrid-Barajas Airport on a clear day

Airline Alliance Expands Travel Options Between Spain and Argentina

Mar 28, 2025 18:24 PM

Benidorm Reinvents Itself as Eco-Friendly Holiday Destination

Mar 28, 2025 16:43 PM

Air France Adds Hotel-Style Bedding to Business Class for Long-Haul Flights

Mar 28, 2025 14:37 PM
Passengers at London King’s Cross station beside LNER and other trains under a large arched roof

LNER Opens Advance Ticket Sales for Summer 2025 Travel Across the UK

Mar 28, 2025 12:26 PM
Jet2holidays airplane flying low over a coastal road near a populated area with parked vehicles and scenic green hills

Jet2 Adds Norway Fjord Trips from Newcastle and Leeds Bradford

Mar 28, 2025 10:50 AM
Dark storm clouds forming in the sky before heavy rainfall

Polar Vortex Raises Storm Risk for UK Travelers

Mar 28, 2025 02:41 AM
easyJet aircraft parked at airport gate on a sunny day

easyJet Expands Inflight Services for Summer Travellers

Mar 28, 2025 00:39 AM

Delays Expected on Northern Italy Rail Routes

Mar 27, 2025 22:45 PM

Jet2 Opening New Travel Horizons With Expanded Winter 2025/26 Routes from Newcastle

Mar 27, 2025 20:28 PM
People walking along a historic street in central Torino at sunset

Torino Opens to Travelers as 2025 European Capital of Smart Tourism

Mar 27, 2025 18:33 PM
Ryanair plane landing at sunset at Manchester Airport

Manchester Expands African Flight Options

Mar 27, 2025 16:46 PM
Young woman using smartphone at a European train station

Interrail Booking Becomes Effortless with New Digital System

Mar 27, 2025 14:29 PM
Emirates A380 aircraft taxiing at Sydney Airport during sunset

Emirates Marks 25 Years with Enhanced Sydney Travel

Mar 27, 2025 12:31 PM
A First Class train operated by Transport for Wales approaching a station through a residential area

Michelin-Level Dining on Welsh Rails

Mar 27, 2025 10:44 AM

Travel Disruptions Expected as Helsinki Airport Protest Approaches

Mar 27, 2025 08:27 AM

Heavy Fog Disrupts Transport in Southern England

Mar 27, 2025 06:32 AM
Airplane with Star Alliance livery parked at gate at the airport

Star Alliance and ÖBB Partner to Boost Train-Flight Integration

Mar 26, 2025 23:37 PM
Dark railway tunnel with visible train tracks leading to a lit station exit

Weekend Rail Works to Disrupt Derbyshire Routes

Mar 26, 2025 21:41 PM