Avanti West Coast Introduces Low-Alcohol Beer to Enhance Festive Travel Safety

By Ivan PetrenkoDec 8, 2024 04:31 AMNews
Share:
Promoting mindful journeys with festive safety measures. Source: unsplash

Avanti West Coast has launched a 0.5% pale ale called Safety Thirst, which will be available on their intercity trains throughout the busy festive season. The initiative encourages responsible drinking among passengers and comes in response to worrying statistics. Data from the Rail Safety and Standards Board (RSSB) shows a 45% rise in alcohol-related passenger incidents during the Christmas period, highlighting the need for safer travel options.

The Safety Thirst campaign forms part of Avanti’s larger safety drive, Take care. Get there, launched earlier this year to enhance station navigation with eye-catching artwork. For the festive phase, the focus shifts to passenger safety during Christmas travel, urging individuals to limit alcohol consumption while using rail services. With stations busier than ever, this step aims to reduce risks caused by overindulgence.

For travelers, Safety Thirst presents a thoughtful option, allowing them to enjoy a festive beverage while avoiding the downsides of stronger alcohol. The drink enables passengers to remain alert and steady, which is especially important when navigating crowded stations or boarding trains. By offering this alternative, Avanti helps to create a smoother, safer, and more stress-free travel experience for all.

The addition of a low-alcohol option like Safety Thirst caters to the growing demand for health-conscious beverages. Travelers now have a choice that not only supports their well-being but also aligns with mindful drinking habits. Avanti’s initiative demonstrates a clear commitment to passenger safety and overall comfort, particularly during the festive season when trains are at their busiest.

Through initiatives like Safety Thirst, Avanti West Coast tackles safety challenges head-on while enhancing the travel experience for passengers. Encouraging responsible drinking helps avoid unnecessary disruptions, ensuring everyone can enjoy smooth and timely journeys. For holiday travelers, this campaign serves as a practical reminder to balance festive celebrations with safe and stress-free rail travel.

Top Articles

Explore the Best Bars in San Diego: Top Cocktails & Nightlife

Dec 11, 2024 23:34 PM

Explore the Best of Chinatown Los Angeles: Food, Culture, & More

Dec 6, 2024 23:21 PM

Top Scenic Viewpoints in Los Angeles Accessible by Car or Public Transport

Nov 30, 2024 19:01 PM

Explore the Best National Parks Near Los Angeles

Nov 28, 2024 23:41 PM
More News

Avelo Airlines Expands Routes: New Travel Opportunities for Passengers

Dec 12, 2024 08:38 AM

easyJet Expands Routes for Summer 2025 Travelers

Dec 12, 2024 06:37 AM

Enhanced Rail Connectivity Unlocks Slovenia for Travelers

Dec 12, 2024 04:36 AM

Avanti West Coast Strikes Threaten Holiday Travel Plans

Dec 12, 2024 02:35 AM

Qatar Executive to Equip Gulfstream Jets with High-Speed Starlink Internet

Dec 12, 2024 00:34 AM

Seattle's New International Routes: A Boost for Travelers

Dec 11, 2024 22:33 PM

Package Tours by TUI: Travelers Choose Ready-Made Solutions?

Dec 11, 2024 21:35 PM

Meliá Hotels & Resorts Unveils New Comprehensive Vacation Spot in Cancún

Dec 11, 2024 20:32 PM

Wildfire in Malibu: Thousands Evacuated and Tourists at Risk

Dec 11, 2024 19:35 PM

Shifting Travel Patterns: Warm Destinations Lead Holiday Trends

Dec 11, 2024 18:31 PM

Incident on Volaris Flight: Attempted Hijacking in Mexico

Dec 11, 2024 17:35 PM

Winter Travel Becomes More Accessible for Mileage Plan Members

Dec 11, 2024 16:30 PM

OTAs Overcharging Travelers: What It Means for Consumers

Dec 11, 2024 14:39 PM

Euston Station Enhances Travel Experience with New Screen Trial

Dec 11, 2024 12:38 PM

How Air Pollution Shapes the Future of Travel

Dec 11, 2024 10:37 AM

Delta Unveils Upgraded Lounge Experience at Boston Logan

Dec 11, 2024 08:36 AM

Nick Carter’s Concert Places Kota Kinabalu on the Travel Scene

Dec 11, 2024 06:35 AM

Amsterdam's Winter Magic: Christmas Tree Lighting and Light Festival Highlights

Dec 11, 2024 04:34 AM

Short-Term Rentals Support Budget-Friendly Tourism in Europe

Dec 11, 2024 02:33 AM

Saudia Expands Travel Options with NDC Integration

Dec 11, 2024 00:32 AM

Scotland’s Buses: A Missed Opportunity for Travelers

Dec 10, 2024 22:31 PM

ScotRail Implements Updated Timetable and Holiday Adjustments

Dec 10, 2024 20:30 PM

New Rail Services Enhance Travel Between Crewe and Newark Castle

Dec 10, 2024 18:39 PM

Storm Darragh Disrupts Rail Services on Key UK Routes

Dec 10, 2024 16:38 PM

Trenitalia Recognized as Europe's Top Rail Operator

Dec 10, 2024 14:37 PM

Testaccio: A Culinary and Cultural Haven in Rome

Dec 10, 2024 12:36 PM