Emirates Unlocks Year-Round Discounts for Travelers in Dubai
Starting April 2025, Emirates will extend the validity of its My Emirates Pass program to operate year-round. Beyond seasonal campaigns in the summer or wintertime, the offering will now extend to all seasons as passengers who are travelling to/ from or transiting through Dubai may get access to a variety of deals and offers year-round. This change reflects an ongoing shift in the tourism industry toward more flexible and inclusive travel options.
Over 600 venues in Dubai, ranging from restaurants and shopping outlets to hotels, wellness centres and entertainment destinations are eligible for discounts. To use the offers, travelers must present their Emirates boarding pass—either printed or digital—along with a valid photo ID. Emirates advises passengers to screenshot their mobile boarding pass before arrival, as it may become inaccessible upon landing in Dubai, depending on connectivity or app settings.
By making the seasonal restrictions a thing of the past, the adjusted course offers travelers more flexibility in their scheduling. It is targeted to independent tourists and people going out of the peak season destinations. The year-round access enables visitors to enjoy local attractions at their own pace and helps extend the duration and diversity of travel schedules in Dubai.
In terms of a cost perspective, the move will also be saving overall travel expenses mostly in dining and leisure sectors. Although the discounts apply exclusively within Dubai, the program may still be beneficial for short-term stays. It provides a simple way for travelers to engage with local businesses and enhance their experience without relying on limited-time promotional campaigns.
This is in line with the broader industry trends that are moving towards traveler autonomy, and long-term engagement versus short-term marketing blitzes. Instead of structured promotional windows Emirates changes its approach to support year-round tourism. For many travelers, this shift provides added value and convenience, reinforcing Dubai’s image as a destination that remains accessible and appealing in every season.