Europeans Prefer to Dine Earlier: What Has Changed Since the Pandemic

Research conducted by MasterCard has shown that residents of most European countries have started dining significantly earlier compared to pre-pandemic times. On average, meal times have shifted forward by 10 minutes, with notable changes observed in countries such as Austria (18 minutes earlier), Portugal (16 minutes), and Ireland (15 minutes).

Researchers attribute this trend not only to more flexible working conditions, which allow people to decide when and where they want to dine, but also to an increased focus on health. One of the key reasons for earlier dinners is the growing awareness of health benefits: many individuals are now more mindful of their sleep schedules, preferring to go to bed earlier and ensuring they get more rest.

Early dining comes with several proven health benefits, such as improved digestion, reduced cardiovascular risks, and better blood glucose control. However, these health advantages are only part of the reason why Europeans are changing their habits.

Early Dinners and Adaptation to Travel

For those who are on the move or planning long trips, changes in European dining habits can have a significant impact. As dinners now begin earlier, it can be especially convenient for travelers who need to align their meals with transport schedules or long journeys. Whereas dinner in a restaurant might have stretched into late evening before, the opportunity to dine earlier now allows travelers to eat before evening flights, train rides, or bus trips, reducing the risk of going hungry during the journey.

These shifts in Europeans' daily routines, from earlier dinners to changes in shopping patterns, can create a more comfortable experience for travelers. This is not merely a temporary trend but rather a long-term adaptation to new living conditions, which helps both locals and tourists plan their time and meals more effectively.