The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

Internet on a Cruise: How to Avoid Huge Bills for Connectivity

Aug 6, 2025 09:14 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM
More News

Lhasa Airport Introduces New Check-In Deadline for Domestic Flights

Nov 29, 2025 17:42 PM

Major Airlines Roll Out Black Friday Deals for 2026 Travel

Nov 29, 2025 16:39 PM

New Direct Link: Wizz Air to Launch Vilnius–Reykjavík Route in March 2026

Nov 29, 2025 15:26 PM

TUI Expands Schedule from Paderborn/Lippstadt

Nov 29, 2025 14:43 PM

Frankfurt Airport Unveils Lufthansa’s Upgraded Check-in Space for Premium Passengers

Nov 29, 2025 13:39 PM

Long-Haul Made Easier: Air India Cabin Crew Shares Simple In-Flight Tips

Nov 28, 2025 22:34 PM

Gatwick Shares Practical Tips for Europe’s Christmas Market Rush

Nov 28, 2025 20:49 PM

Strong Winds Disrupt Travel Plans Along Croatia’s Coast

Nov 28, 2025 20:23 PM

Unsettled UK Forecast Brings Challenges for Travellers

Nov 28, 2025 19:36 PM

Holiday Bus Changes Set to Affect Regional Travel Plans

Nov 28, 2025 18:48 PM

Flying With Skis: Finnair Snow Team Member Shares Practical Tips for Winter Travellers

Nov 28, 2025 02:22 AM

Direct Salzburg–Pristina Flights Launching in 2026

Nov 28, 2025 01:35 AM

London Bus Strikes to Disrupt Key Holiday Travel Days

Nov 27, 2025 23:29 PM

Seasonal Flights to Tokyo See Black Friday Price Shift

Nov 27, 2025 21:46 PM

Red Storm Alert Brings Travel Challenges to Epirus

Nov 27, 2025 21:33 PM

Amsterdam’s Canals Transform for Annual Light Festival

Nov 27, 2025 21:27 PM

New A350 Aircraft Set to Join Emirates’ Montréal Route in 2026

Nov 27, 2025 02:44 AM

Weekend Rail Works Disrupt Services Across Milan

Nov 27, 2025 01:31 AM

Ryanair Adds Thousands of Extra Christmas Seats on Bournemouth Routes This Year

Nov 26, 2025 22:23 PM

TAP Launches Black FLYday Sale with Deals from €49

Nov 26, 2025 21:47 PM

Canggu Continues to Evolve as New Property Opens on Bali’s Coast

Nov 26, 2025 21:34 PM

New Air Canada Routes Open More Direct Paths to Europe in 2026

Nov 26, 2025 21:22 PM

Iberia Sets Daily Link Between Madrid and Newark

Nov 25, 2025 23:58 PM

Where Santa Flies This Year: Finnair Shares His 2025 Route

Nov 25, 2025 22:35 PM

East Midlands Airport Highlights Five Easy Winter Market Escapes

Nov 24, 2025 22:23 PM

New Gatwick–Sharjah Flights Bring the UAE Closer in 2026

Nov 24, 2025 21:49 PM