The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

Internet on a Cruise: How to Avoid Huge Bills for Connectivity

Aug 6, 2025 09:14 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM
More News

Strong holiday winds could disrupt Christmas journeys

Dec 24, 2025 22:35 PM

An International Hotel Brand Is Coming to Dhangadhi in 2028

Dec 24, 2025 06:54 AM

Amsterdam Marks New Year With Extra Controls in Busy Districts

Dec 24, 2025 05:37 AM

Festive Rail Travel In Scotland Shifts Focus to Boxing Day

Dec 24, 2025 04:22 AM

Direct Charter Flights Link Gdańsk with Kenya and Sri Lanka

Dec 24, 2025 03:45 AM

easyJet Rolls Out Major January Sale Covering 2026 Travel

Dec 24, 2025 03:38 AM

Aalborg Launches Direct Winter Charter to Hurghada

Dec 24, 2025 03:23 AM

Severe Weather Warnings Put Evening Travel Across Southern France at Risk

Dec 23, 2025 21:46 PM

French Hotel Guests Embrace AI, but Not at the Expense of Human Service

Dec 23, 2025 06:39 AM

TAP to Restore Lisbon–Tel Aviv Flights After Long Suspension

Dec 23, 2025 05:26 AM

Southern Hungary Set for Year-Round Air Link via Munich Hub

Dec 23, 2025 04:49 AM

Getting Around Greater Manchester Becomes Easier Over Christmas and New Year

Dec 22, 2025 22:53 PM

Vienna Gains First Direct Air Link to Oman with SalamAir Launch

Dec 22, 2025 22:34 PM

India’s Travel Map Is Expanding as New Resorts Open Beyond Urban Centres

Dec 22, 2025 21:47 PM

What Holiday Rail Passengers Can Expect Across Western England This Christmas

Dec 22, 2025 21:31 PM

New Year Travel Plans May Change as Airbnb Tightens Booking Reviews

Dec 21, 2025 22:39 PM

Busan’s Yeonsan District Gains a New Hotel Focused on City Access

Dec 21, 2025 21:56 PM

easyJet Holidays Sets Out Discount Tiers For Trips Booked Through 2027

Dec 20, 2025 23:51 PM

Storm Disrupts Flights Across Europe as Delays Pass 1,600

Dec 20, 2025 22:37 PM

Bangkok Gets a New Landmark Hotel Next to Lumphini Park

Dec 20, 2025 18:46 PM

Porto Gains Easier Access to Portugal’s Island Destinations

Dec 20, 2025 18:23 PM

Frankfurt Gains a New Hotel Aimed at Longer, More Flexible City Stays

Dec 20, 2025 07:39 AM

Fairview Hotel Nairobi Joins IHG’s Vignette Collection in First African Launch

Dec 20, 2025 06:43 AM

A Weekend Rail Closure Set to Complicate Travel Through Florence

Dec 20, 2025 06:29 AM

Bremen Airport to Introduce Self-Service Bag Drop in 2026

Dec 20, 2025 01:36 AM

Christmas and New Year train travel disrupted across Wales and the Borders

Dec 19, 2025 22:12 PM