The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
More News

Charleroi Airport Faces 11-Week Shutdown

Jul 30, 2026 22:24 PM

The Highest Free London Attraction Closes After Water Leak

Jul 30, 2026 22:11 PM

Wildfires Disrupt Summer Trips in Spain and France

Jul 30, 2026 01:48 AM

ITA Airways to Let Large Dogs Fly in the Cabin

Jul 30, 2026 01:35 AM

Wizz Air Adds Three New Routes from Prishtina

Jul 30, 2026 01:22 AM

EU Passenger Rights Set for 2027 Overhaul

Jul 30, 2026 01:19 AM

Ryanair Marks 7 Million Belfast Passengers with £29.99 Flights

Jul 30, 2026 01:06 AM

Nobu Plans Eastern Algarve Resort

Jul 30, 2026 00:53 AM

flydubai Boosts Milan and Naples Flights

Jul 30, 2026 00:47 AM

Frankfurt–Przemyśl Train Adds Sleepers and Ends Bus Transfer

Jul 29, 2026 22:24 PM

Malta’s Hidden World of Ancient Secrets and Sirens

Jul 29, 2026 22:11 PM

Palma Airport Strikes Raise Check-In Delay Risk

Jul 29, 2026 22:08 PM

Heathrow Charges to Rise Over Third Runway Plans

Jul 29, 2026 21:55 PM

Paris’s De Vie Wins Major New Cocktail Bar Award

Jul 29, 2026 21:42 PM

Pensacola Gets a New Hilton Hotel for Longer Stays

Jul 29, 2026 21:39 PM

New 12-Seat Ferry Links Shoreham with Normandy

Jul 29, 2026 21:26 PM

easyJet Opens Summer 2027 Bookings with 14 Million Seats

Jul 29, 2026 03:43 AM

Spain’s Tourism Boom Contrasts with Holiday Cuts at Home

Jul 29, 2026 03:37 AM

Nine New Marriott Properties Planned Across Egypt

Jul 29, 2026 03:24 AM

Volotea Drops Several Limoges Flights from September

Jul 29, 2026 03:11 AM

Direct Dubai–Budapest Flights Return This Week

Jul 29, 2026 03:08 AM

Riverside Cabin Retreat to Open at Scottish Castle

Jul 29, 2026 02:55 AM

Antwerp Gets Its First Direct Eurostar from London

Jul 28, 2026 22:02 PM

IHG’s First Vignette Hotel Opens in Venice

Jul 28, 2026 21:59 PM

Five Airlines End Free Seat Swaps on Long-Haul Flights

Jul 28, 2026 21:46 PM

Mount Olympus and D-Day Beaches Gain UNESCO Status

Jul 28, 2026 04:53 AM