Joining Forces with Helsinki Pride 2024 to Elevate Diversity and Equity in Air Travel

Finnair has announced its official partnership with Helsinki Pride for 2024, aiming to enhance the travel experience for all passengers by embracing diversity and inclusion. This collaboration is part of Finnair's broader initiatives to support the LGBTQIA+ community and create an inclusive environment, benefiting both customers and employees.

As a part of Finland's largest human rights and culture event, Finnair's involvement with Helsinki Pride underscores its commitment to promoting diversity, equity, and inclusion (DEI). The partnership aims to make travel more welcoming and comfortable for everyone, reflecting the airline's dedication to providing a positive and inclusive experience.

Kaisa Aalto-Luoto, Finnair’s Chief People Officer, emphasizes that the company's internal culture values authenticity but acknowledges there is always room for improvement. Finnair is taking concrete steps to ensure a more inclusive service. For instance, they have introduced gender-neutral language guidelines, ensuring that greetings from pilots and pursers are welcoming to all passengers. Additionally, the booking system will be updated to offer more gender options beyond the traditional male and female categories.

To further their DEI efforts, Finnair plans to launch comprehensive training for all employees, fostering a more inclusive workplace. The company is also revising recruitment practices to eliminate unconscious bias, ensuring a diverse and equitable work environment.

Finnair's partnership with Helsinki Pride is not just a symbolic gesture but a significant step towards enhancing the travel experience for a diverse customer base. By supporting diversity, Finnair aims to bring together different perspectives, fostering a better workplace and ultimately driving business success. This ongoing commitment highlights the airline's belief that embracing diversity leads to a more enriched and satisfying travel experience for everyone.