SAS Joins SkyTeam: Mixed Implications for EuroBonus Members
Scandinavia's major airline, SAS, has officially announced its transition from Star Alliance to SkyTeam, effective September 1, following its departure from Star Alliance on August 31. This shift marks a significant change for SAS EuroBonus frequent flyers, bringing both advantages and drawbacks depending on their travel patterns.
Gaining New Advantages
For SAS EuroBonus members, particularly those with Silver, Gold, or Diamond status, joining SkyTeam opens up new possibilities. Silver members will upgrade to SkyTeam Elite status, which expands their benefits beyond SAS, primarily in priority waitlisting and standby options. For Gold and Diamond members, the upgrade to Elite Plus status under SkyTeam provides broader privileges, including increased access to a global network of lounges and enhanced service across the alliance's carriers.
The integration into SkyTeam notably extends the geographical reach for SAS travelers, especially to regions like Africa, Latin America, and the Caribbean, which were less accessible under Star Alliance. Additionally, the opportunity to earn and redeem EuroBonus points across SkyTeam's extensive network is a significant enhancement, potentially enriching the overall value of SAS's loyalty program.
Facing New Challenges
However, the transition is not without its complications. The most immediate impact is the loss of reciprocal benefits with Star Alliance partners. This change could be particularly challenging for EuroBonus members who frequently used partner airlines of the Star Alliance, especially those based outside of Scandinavia, such as in Frankfurt. These travelers might find themselves without direct flights or lounge access that they previously enjoyed.
The logistical adjustments at airports like London Heathrow, where SAS currently operates from a terminal dominated by Star Alliance members, pose another hurdle. Without a dedicated SAS lounge in Terminal 2 and no immediate access to SkyTeam facilities, passengers may face inconveniences until SAS potentially relocates to a terminal with SkyTeam presence or secures alternative lounge arrangements.
In Conclusion
The move from Star Alliance to SkyTeam by SAS is a double-edged sword for EuroBonus members. While it presents new benefits and broader connectivity, it also introduces challenges that could disrupt travel routines for some loyal flyers. The overall impact will largely depend on individual travel patterns, with some finding the new alliance more beneficial and others facing hurdles in adjusting to the change.