UNWTO and Sustainable Hospitality Alliance Collaborate to Advance Common ESG Framework

By Ivan PetrenkoAug 9, 2024 10:30 AMNews
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Travel and you will born for a second time. Source: unsplash

The United Nations World Tourism Organization (UNWTO) has partnered with the Sustainable Hospitality Alliance (SHA) to develop a unified Environmental, Social, and Governance (ESG) framework for the global tourism and hospitality sectors. This collaboration aims to promote sustainable practices and enhance the industry's contribution to the United Nations Sustainable Development Goals (SDGs).

The newly established framework will provide a comprehensive set of guidelines to help tourism and hospitality businesses integrate sustainable practices into their operations. By focusing on environmental sustainability, social responsibility, and robust governance, the initiative seeks to ensure that the industry grows in a manner that is both equitable and environmentally sound.

UNWTO Secretary-General Zurab Pololikashvili emphasized the importance of this initiative, stating, "Sustainability is at the heart of tourism's future. This partnership with the Sustainable Hospitality Alliance will empower our sector to lead by example, fostering a culture of sustainability that benefits communities and ecosystems worldwide."

The collaboration between UNWTO and SHA is set to address key environmental challenges, such as reducing carbon emissions, conserving water, and managing waste more effectively. It will also focus on social issues, including improving labor conditions, promoting diversity and inclusion, and supporting local communities. Additionally, the framework will encourage strong governance practices to ensure transparency, accountability, and ethical management within the industry.

SHA CEO Glenn Mandziuk highlighted the practical benefits of the new ESG framework, saying, "By providing clear and actionable guidelines, we can help businesses of all sizes implement sustainable practices. This framework will not only support environmental and social goals but also drive economic benefits by enhancing brand reputation and customer loyalty."

The ESG framework will be designed to be adaptable to various types of tourism and hospitality operations, from small boutique hotels to large international chains. It will offer scalable solutions that can be tailored to the specific needs and capacities of different businesses, ensuring broad applicability and impact.

To develop the framework, UNWTO and SHA will engage with a wide range of stakeholders, including industry leaders, government representatives, and sustainability experts. This collaborative approach aims to create a holistic and practical set of guidelines that can be widely adopted across the industry.

The partnership also underscores the critical role that tourism and hospitality play in achieving the SDGs. By aligning the industry's growth with these global objectives, the framework will contribute to broader efforts to address climate change, reduce inequality, and promote sustainable economic development.

As part of their commitment to transparency and continuous improvement, UNWTO and SHA will regularly review and update the ESG framework to reflect emerging best practices and new challenges. This iterative process will ensure that the guidelines remain relevant and effective in promoting sustainability within the sector.

In conclusion, the partnership between the UNWTO and the Sustainable Hospitality Alliance represents a significant step forward in advancing sustainability within the global tourism and hospitality industries. By developing a unified ESG framework, they are laying the groundwork for a more sustainable future, where tourism not only thrives economically but also contributes positively to society and the environment.

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