Virgin Australia Unveils Second Chapter of 'Bring on Wonderful' Campaign

By Ivan PetrenkoApr 24, 2024 18:30 PMNews
Share:
Virgin Australia airplane at the airport. Source: unsplash

Virgin Australia has launched the second phase of its "Bring on Wonderful" campaign, focusing on the exceptional efforts of its team members to create memorable experiences for travelers. This new chapter follows the initial campaign's success in 2022 and provides a fresh perspective through the eyes of a young traveler.

The new campaign tells the story of a family going on holiday with their typically reluctant teenage daughter, who is pleasantly surprised when Virgin Australia's baggage handlers break into a spontaneous dance, adding a touch of wonder to her trip. This scene reflects the campaign's theme of Virgin Australia's staff going above and beyond to bring joy to their passengers' journeys.

Virgin Australia's commitment to innovation and customer service is evident in recent developments. Over the past year, the airline introduced new features such as baggage tracking technology, Apple Pay integration, and Rapid Rebook, a self-service disruption management tool. Additionally, Virgin Australia announced its intention to become the first Australian airline to allow pets onboard, further showcasing its focus on enhancing the passenger experience.

Libby Minogue, Virgin Australia's Chief Marketing Officer, emphasized the importance of the airline's people in delivering these unique experiences. The continued dedication to customer satisfaction has also earned Virgin Australia the title of Airline Ratings' Best Cabin Crew for a record sixth consecutive year.

The launch of this second phase of "Bring on Wonderful" demonstrates Virgin Australia's ongoing efforts to stand out in the airline industry. By spotlighting the personal touch and innovative services, the airline aims to create unforgettable moments for its passengers.

Top Articles

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM

Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Feb 14, 2025 15:00 PM

Top Tips for Securing Your Luggage and Preventing Loss

Feb 7, 2025 14:00 PM

Your Guide to Hand Luggage and Baggage Rules

Feb 4, 2025 20:00 PM
More News

Emirates Adjusts Gulf Travel with New Aircraft on Key Route

Jul 9, 2025 09:29 AM

Planned Rail Works to Impact Night Trains Between Llandudno and Holyhead

Jul 9, 2025 07:36 AM

Manila Sapporo Air Route Restored This Winter Boosting Winter Travel Choices

Jul 8, 2025 20:42 PM

Ipswich Train Services Updated to Handle Large Crowds During Ed Sheeran Concerts

Jul 8, 2025 18:37 PM

WestJet Expands Winter Flights, Unlocking New Warm-Weather Destinations for Travelers

Jul 8, 2025 16:24 PM

Transavia opens early booking for popular summer 2026 routes

Jul 8, 2025 14:41 PM

Severn Estuary Rail Closure to Disrupt Summer Travel to Key Outdoor Spots

Jul 8, 2025 10:38 AM

Central Turin Gains New Accommodation Option in Historic Setting

Jul 7, 2025 23:29 PM

New Nonstop Route Links UAE and Southern Germany

Jul 7, 2025 19:33 PM

Italy Faces Rail Disruptions Amid Nationwide Strike in July

Jul 7, 2025 17:44 PM

Nonstop Flights Between Hanoi and Xi’an Make Cultural Journeys Easier for Travelers

Jul 7, 2025 16:27 PM

New Hotel Project Near Berliner Tor Set to Expand Hamburg Accommodation

Jul 7, 2025 15:51 PM

Finnair Strike Cancels 100 Flights Disrupting Travel at Helsinki Airport

Jul 6, 2025 19:42 PM

Rotterdam, Copenhagen and Munich Offer Direct Access to Active Public Zones

Jul 6, 2025 17:35 PM

New Summer Route Links Liverpool with Türkiye’s Southern Coast

Jul 5, 2025 23:25 PM

Expect Train Delays as Shrewsbury–Crewe Route Closes for Repairs

Jul 5, 2025 21:41 PM

Six New Cities Added to KLM’s 2025 Network amid Growing Summer Traffic

Jul 5, 2025 19:38 PM

Steam Train Journeys Return with New Routes for Exploring Britain’s Nature and History This Summer

Jul 5, 2025 17:56 PM

Greater Anglia Introduces Fare Offers Ahead of Summer Festivals in East Anglia

Jul 5, 2025 16:43 PM

AirAsia’s New Fleet Set to Unlock More Direct Long-Haul Flights for Travelers

Jul 5, 2025 15:39 PM

Calabria Rail Maintenance Weekend Disrupts Key Travel Routes

Jul 4, 2025 23:27 PM

Finnair Reminds Passengers of Carry On Rules Ahead of New EU Liquid Restrictions

Jul 4, 2025 21:56 PM

Cardiff Rail Upgrades Will Disrupt Weekend Travel and Affect Passengers

Jul 4, 2025 19:31 PM

Croatia Airlines Resumes Zagreb and Bucharest Flights Enhancing Travel Options for Passengers

Jul 4, 2025 17:28 PM

Munich to Casablanca Flights Resume, Opening Door to West Africa

Jul 4, 2025 15:45 PM

Rail Delays and Route Changes in Manchester During Oasis Concert Week

Jul 4, 2025 11:32 AM