"When We Move, You Move": Detroit's Campaign of Local Talent and Tourism

Detroit, the city synonymous with automotive innovation, is buzzing with a new energy, thanks to the innovative "When We Move, You Move" campaign. This initiative, a brainchild of Visit Detroit, breaks new ground by collaborating with Detroit's own Amber Lewis, famed for her impactful social media presence as @socialnthecity.

In a shift from conventional tourism marketing, this partnership focuses on bringing a local voice to the forefront. Amber Lewis, appointed as Chief Energy Officer, is set to narrate Detroit's story through her lens. Samantha Scott, Marketing Manager at Visit Detroit, highlights the campaign's essence, stating, "This is more than just a partnership; it's a homage to Detroit's influence globally. Amber's role is pivotal in portraying the real Detroit, celebrating its people and the vibrancy they bring to the city."

The campaign will unfold across multiple digital platforms, aiming to offer a comprehensive view of Detroit. Amber's role involves curating content that emphasizes the city's cultural scene, nightlife, and entertainment. The goal is to acquaint outsiders with Detroit's charm and remind locals of their city's treasures.

Amber Lewis shares her excitement about the role: "I'm thrilled about this collaboration. It's a chance to blend my passion for Detroit with my love for content creation. For me, being a Detroiter is about actively contributing to our city's narrative. Highlighting local businesses and creative talents is a key part of this journey."

The campaign, kicking off in January 2024, promises to be a unique mix of storytelling and destination marketing. It's a testament to Detroit's commitment to reinvent its tourism approach, focusing on authentic experiences narrated by its residents.

Background on Visit Detroit and Social N The City:

Visit Detroit, the city's official destination marketing organization, is dedicated to promoting Detroit as a world-class destination for both tourists and business travelers. Through this initiative, they aim to showcase the city's dynamic culture and rich history.

Social N The City, Amber Lewis's creative media and entertainment agency, specializes in digital media strategies and storytelling. This collaboration with Visit Detroit marks a significant milestone in their journey, highlighting their role in shaping the digital narrative of Detroit.